Connected Consumer Survey 2019: OTT communication and digital economy services in Taiwan
16 July 2020 | Research
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of online consumers in Taiwan regarding OTT communication, social media and digital economy services.
This report identifies the most successful:
- OTT communication and social media services apps in Taiwan
- e-commerce and digital economy services in Taiwan.
Survey data coverage:
The fieldwork was conducted between July and August 2019. The survey groups were chosen to be representative of the internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. We sampled 1000 respondents.
Connected Consumer Survey
Analysys Mason's Connected Consumer Survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans.
Digital economy initiatives tracker 3Q 2021
Access to first-party customer data and ad space puts operators in a strong place to explore digital advertising
Operator digital advertising: case studies and analysis