Engagement with CSPs’ digital channels: Middle East and Africa
Communications service providers (CSPs) are considerably behind digital natives when it comes to providing a digital experience. This report focuses on the important trends in digital experience in the Middle East and Africa (MEA) based on a survey of 17 CSPs.
This report provides:
- recommendations for CSPs on how to improve customer engagement across the three primary digital channels: the mobile app, the website and virtual assistants
- important trends and key findings related to mobile app adoption in MEA
- important trends and key findings related to website usage in MEA
- important trends and key findings related to the adoption of automated attendants in MEA.