External data monetisation: the opportunity for operators
External monetisation of data remains a challenge for operators. Telecoms operators are getting better at making internal use of the data that they collect for network optimisation, customer care and churn prevention, but only a few of them are able to generate significant revenue from external monetisation.
This report provides:
- recommendations for operators that are considering entering the external data monetisation business
- an overview of the potential addressable sectors and applications
- examples of external data monetisation best practice.
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