External data monetisation: the opportunity for operators
"Operators should select the right enterprise targets, tailor their offerings and demonstrate their value in order to monetise their data externally."
External monetisation of data remains a challenge for operators. Telecoms operators are getting better at making internal use of the data that they collect for network optimisation, customer care and churn prevention, but only a few of them are able to generate significant revenue from external monetisation.
This report provides:
- recommendations for operators that are considering entering the external data monetisation business
- an overview of the potential addressable sectors and applications
- examples of external data monetisation best practice.