Effective FMC bundling strategies: analysis and best practice
"Operators with a strong service advantage over competitors can use hard bundling to upsell to their customer base and maximise ARPA."
Fixed–mobile convergence (FMC) offers continue to gain traction in many markets across the world and are a key market force in some European countries. Operators must structure their FMC packages as effectively as possible and should make use of any advantages that they enjoy to maximise potential revenue.
This report provides:
- recommendations for operators on how to best structure their FMC bundles
- examples of operators' current strategies
- a review of each type of bundling and their strengths and weaknesses.
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