5G mobile pricing strategies in the GCC
"Operators in the GCC should consider more-creative approaches to monetising 5G in order to improve market segmentation, drive ARPU uplift and retain high-value customers."
This report presents the different 5G mobile pricing strategies adopted by operators in the Gulf Co-operation Council (GCC). It also outlines some best practices from operators in other regions that can be adopted by operators in the GCC to accelerate the take-up of 5G and improve the monetisation of 5G networks.
This report answers the following questions.
- What are the different approaches that operators in the GCC have adopted to monetise mobile 5G services?
- How have operators in more-mature 5G markets monetised 5G?
- What are the pros and cons of these monetisation models?
- To what extent can they be adopted in the GCC?
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