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5G mobile pricing strategies in the GCC

29 July 2021 | Research

Karim Yaici

Strategy report | PPTX and PDF (7 slides) | Mobile Services


"Operators in the GCC should consider more-creative approaches to monetising 5G in order to improve market segmentation, drive ARPU uplift and retain high-value customers."

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This report presents the different 5G mobile pricing strategies adopted by operators in the Gulf Co-operation Council (GCC). It also outlines some best practices from operators in other regions that can be adopted by operators in the GCC to accelerate the take-up of 5G and improve the monetisation of 5G networks.

This report answers the following questions.

  • What are the different approaches that operators in the GCC have adopted to monetise mobile 5G services?
  • How have operators in more-mature 5G markets monetised 5G?
  • What are the pros and cons of these monetisation models?
  • To what extent can they be adopted in the GCC?

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