OTT linear services: how pay-TV providers can turn increased competition into an opportunity
18 June 2018 | Research
Strategy report | PPTX and PDF (6 slides) | Video, Gaming and Entertainment
"Traditional pay-TV providers and operators have three main ways of addressing the OTT threat."
Live TV content is being made available on over-the-top (OTT) platforms at a rapid pace; OTT linear services now directly compete with traditional pay-TV services. Pay-TV providers can counter this move by competing, collaborating or launching their own OTT linear services.
This report provides:
- recommendations for traditional pay-TV operators looking to fend off OTT competitors
- a discussion of the advantages and disadvantages of the three proposed strategies
- an appendix with examples of each approach discussed.