Operator success in digital media ecosystems depends on one-to-many partnerships and differentiated user journeys
The digital media landscape is rapidly evolving with new distribution and engagement models and new forms of content driven by over-the-top (OTT) and direct-to-consumer (D2C) technologies and players. The growing popularity and dominance of OTT/D2C TV/video, music and gaming services is increasingly changing operators’ perceptions of these services from threat to opportunity. Moreover, OTT/D2C providers feel the pressure to maximise their reach and stand out in these highly competitive, crowded markets. Many operators and OTT/D2C players are looking to gain competitive advantage by forming partnerships, but they are facing significant challenges.
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This paper discusses the main drivers and benefits of operator–OTT service provider partnerships and outlines the key requirements and capabilities to succeed in this new landscape. It also analyzes the various options that operators and OTT service providers have for accelerating their commercial integrations and service monetization.
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