Media strategy, planning and performance improvement

The future of TV increasingly leverages the IP world and the convergence between media and telecoms.

Our specialist telecoms and media focus allows us to be at the core of these developments, so that we are better positioned to help existing and new media players.

Overal strategy and business planning

  • General strategy: formulating options and assessing them according to specific criteria taking into account market developments.
  • Content strategy: related to in-house and external options, licencing, wholesale models, packages and windows, exclusivities .
  • Business planningconverting market and technology developments and strategic choices in financial quantitative outcomes for decision making.

Commercial and marketing

Business model and commercial and marketing strategies for:

  • Rights owners and content creation revenues and funding
  • Public broadcaster funding and licence fee
  • Advertising based strategies for commercial broadcasters
  • Pay TV and consumer paid content strategies
  • Commercial distribution models, revenues and costs (content/channels vs platforms).

Technical, operational and performance improvement

  • Technical distribution and economic assessment  
  • Operational performance  
  • Data analytics  
  • Digital platforms.

New digital media

Rethinking general strategy, commercial and marketing, technical, operational and performance improvement.

Featured Articles More articles

  • Kuwait telecoms market report 2019

    This country report and accompanying data annex provide a comprehensive overview of Kuwait's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.

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  • Mobile capex: worldwide trends and forecasts 2017–2025

    This report is a comprehensive forecast of mobile operator capex and provides an invaluable view of 5G deployments. Mobile operator capex will remain flat until 2021 as few operators will deploy 5G on a large scale and many others will come to the end of their 4G investments. After this, it will grow as operators start to invest and prepare for the next phase of standalone 5G.

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  • Sigfox accounts for fewer LPWA deployments than NB-IoT and LoRaWAN, but the company is finding its niche

    NB-IoT and LoRaWAN have become the most popular LPWA network of choice for established operators, but Sigfox is being adopted by start-ups in underserved IoT markets. This article examines the trends in LPWA networks and is based on Analysys Mason's quarterly 'LPWA network index' tracker.

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