Media strategy, planning and performance improvement

The future of TV increasingly leverages the IP world and the convergence between media and telecoms.

Our specialist telecoms and media focus allows us to be at the core of these developments, so that we are better positioned to help existing and new media players.

Overal strategy and business planning

  • General strategy: formulating options and assessing them according to specific criteria taking into account market developments.
  • Content strategy: related to in-house and external options, licencing, wholesale models, packages and windows, exclusivities .
  • Business planningconverting market and technology developments and strategic choices in financial quantitative outcomes for decision making.

Commercial and marketing

Business model and commercial and marketing strategies for:

  • Rights owners and content creation revenues and funding
  • Public broadcaster funding and licence fee
  • Advertising based strategies for commercial broadcasters
  • Pay TV and consumer paid content strategies
  • Commercial distribution models, revenues and costs (content/channels vs platforms).

Technical, operational and performance improvement

  • Technical distribution and economic assessment  
  • Operational performance  
  • Data analytics  
  • Digital platforms.

New digital media

Rethinking general strategy, commercial and marketing, technical, operational and performance improvement.

Featured Articles More articles

  • Spectrum auction tracker 1Q 2019

    Analysys Mason’s 'Spectrum auction tracker' provides granular, accurate details and analysis of concluded auctions and planned auctions of mobile and fixed wireless spectrum, reaching back to 2005.

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  • Ericsson: IoT Accelerator

    Ericsson is a global telecommunications and ICT vendor serving the network operator and service provider market. Its flagship IoT platform, the IoT Accelerator (formerly the DCP), was launched in 2011. This profile provides an overview of Ericsson’s IoT strategy including the platform’s capabilities, key customers and an analysis of its strengths, weaknesses, opportunities and threats.

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  • Spectrum Newsletter – June 2019

    This edition of the Spectrum Newsletter for June 2019 highlights spectrum auction activity worldwide in four regions.

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