Media strategy, planning and performance improvement

The future of TV increasingly leverages the IP world and the convergence between media and telecoms.

Our specialist telecoms and media focus allows us to be at the core of these developments, so that we are better positioned to help existing and new media players.

Overal strategy and business planning

  • General strategy: formulating options and assessing them according to specific criteria taking into account market developments.
  • Content strategy: related to in-house and external options, licencing, wholesale models, packages and windows, exclusivities .
  • Business planningconverting market and technology developments and strategic choices in financial quantitative outcomes for decision making.

Commercial and marketing

Business model and commercial and marketing strategies for:

  • Rights owners and content creation revenues and funding
  • Public broadcaster funding and licence fee
  • Advertising based strategies for commercial broadcasters
  • Pay TV and consumer paid content strategies
  • Commercial distribution models, revenues and costs (content/channels vs platforms).

Technical, operational and performance improvement

  • Technical distribution and economic assessment  
  • Operational performance  
  • Data analytics  
  • Digital platforms.

New digital media

Rethinking general strategy, commercial and marketing, technical, operational and performance improvement.

Featured Articles More articles

  • Taiwan telecoms market report 2019

    This country report and accompanying data annex provide a comprehensive overview of Taiwan's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.

    Read more
  • Understanding the cyber-security solutions market for small and medium-sized businesses: results from our survey – video

    Tom Rebbeck, Research Director, and Igor Babić, Analyst, presented these slides as a webinar on Thursday 7 November 2019. They discussed how vendors and service providers can be more successful in the small and medium-sized business market.

    Read more
  • Czech Republic telecoms market report 2019

    This country report and accompanying data annex provide a comprehensive overview of the Czech Republic's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.

    Read more