Mobile Devices

This programme helps operators, vendors and stakeholders in device ecosystems understand macro- and micro-level trends for mobile devices, such as smartphones, tablets and wearables.

Informed by a wealth of on-device and survey-based primary research, it addresses key challenges, such as forecasting demand, managing the device lifecycle, designing device portfolios and understanding actual consumer behaviour.

It is supported by a vast primary research dataset that shapes, validates and creates unique insights around current and expected mobile device ownership, sales channels and lifecycle.


  • Value chain positioning
  • Maximising smartphone adoption
  • Pricing structures
  • The impact of new devices
  • Trends and expectations for wearables
  • Understanding the trends behind tablets

Lead analyst

Research Director, Consumer Services +44 20 7395 9000