Mobile Devices

This programme helps operators, vendors and stakeholders in device ecosystems understand macro- and micro-level trends for mobile devices such as smartphones, tablets and wearables.

Informed by a wealth of on-device and survey-based primary research, it addresses key challenges, such as forecasting demand, managing the device life-cycle, designing device portfolios and understanding consumer behaviour.

It is supported by a primary research dataset that shapes, validates and creates unique insights around current and expected mobile device ownership, sales channels and life-cycles.


  • Shifts in the mobile value chain as eSIMs come to market.
  • Impact of multi-SIM initiatives.
  • Analysis of real-world smartphone usage behaviour.

Lead analyst

Research Director, Consumer Services +44 20 7395 9000