Market analysis

Market analysis can help you to determine the attractiveness of a market and understand the evolving threats and opportunities as they relate to the strengths and weaknesses of your organisation. It is a core component of any business planning strategy.

We offer robust and innovative market analysis and competitor intelligence that will provide you with increased visibility of your target market. In supporting our clients, we are able to draw upon research methodologies that are valued across the industry for their rigour and the innovative design of our analytical frameworks and delivery models. We will then work with you to develop a clear set of practical recommendations.

The following are examples of projects we have completed.

  • For a Tier 1 mobile operator, we carried out a benchmark of consumer cloud use cases in 15 countries and sized the consumer cloud opportunity, which helped to shape the client's value propositions throughout its footprint.
  • On behalf of a mobile operator in Latin America, provided a benchmark of digital terrestrial TV (DTT) markets in ten countries. The research included analysis of DTT business models, pay DTT offerings, transmission networks and regulation.
  • For a global solutions provider, we analysed the market for next-generation user and service data management to determine the future market opportunity and to better understand the relative strength of its current and potential competitors.
  • For a global satellite services provider, conducted a comprehensive market analysis to qualify and quantify demand for a satellite M2M product.

Featured Articles More articles

  • Sub-Saharan Africa telecoms market: trends and forecasts 2019–2024

    Data revenue will be an increasingly important component of the overall mobile retail revenue in Sub-Saharan Africa (SSA). Revenue growth will be driven by the higher demand for digital and internet services, greater access to smartphones, improved 3G service quality and coverage, expanding 4G coverage, better-value data offers and limited fixed broadband infrastructure.

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  • Operator strategies for maximising partnerships with value-added service providers

    The provision of third-party video and music services by operators has become commonplace, and as such, only offers limited differentiation. In this report, we examine how operators can build more-sophisticated agreements with third-party service providers, we look at new prospects in music, gaming, e-sports and in-car entertainment and we explore how operators can take advantage of the new possibilities enabled by 5G.

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  • IoT platform contracts tracker 2Q 2019

    Analysys Mason's IoT platform contracts tracker is updated on a quarterly basis and serves as a benchmark for both operators' and vendors' activities within the IoT platform market space. 

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