Analysys Mason's Future Comms research programme focuses on next-generation service innovation that impacts telecoms operators' core propositions in communication services.
Our focus is on understanding technological and market disruption, together with end-user trends, and translating these into industry best practice. We assess various technical and business approaches, including IMS-based, WebRTC, cloud and over-the-top (OTT) partnerships.
- Developing alternative business models for operators, particularly in partnership with other ecosystem players.
- Forecasting the potential for growth from services such as application-to-person (A2P) messaging.
- Primary research to track adoption of and attitudes towards communication apps.
- Continued coverage of the latest technology trends.
Connected Consumer Survey 2020: OTT communication and social media services in emerging Asia–Pacific
Application-to-person messaging in emerging Asia–Pacific: trends and forecasts 2020–2025
Application-to-person messaging in Western Europe: trends and forecasts 2020–2025