The Mobile Devices research programme helps operators, vendors and stakeholders in device ecosystems understand macro- and micro-level trends for mobile devices such as smartphones, tablets and wearables.
Informed by a wealth of on-device and survey-based primary research, it addresses key challenges, such as forecasting demand, managing the device life-cycle, designing device portfolios and understanding consumer behaviour.
It is supported by a primary research dataset that shapes, validates and creates unique insights around current and expected mobile device ownership, sales channels and life-cycles.
- Shifts in the mobile value chain as eSIMs come to market.
- Impact of multi-SIM initiatives.
- Analysis of real-world smartphone usage behaviour.
Programme Head Stephen SaleStephen Sale Research Director | Consumer Services
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