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Mobile Devices

The Mobile Devices research programme helps operators, vendors and stakeholders in device ecosystems understand macro- and micro-level trends for mobile devices such as smartphones, tablets and wearables.

Informed by a wealth of on-device and survey-based primary research, it addresses key challenges, such as forecasting demand, managing the device life-cycle, designing device portfolios and understanding consumer behaviour.

It is supported by a primary research dataset that shapes, validates and creates unique insights around current and expected mobile device ownership, sales channels and life-cycles.

Key Themes

  • Shifts in the mobile value chain as eSIMs come to market.
  • Impact of multi-SIM initiatives.
  • Analysis of real-world smartphone usage behaviour.

Programme Head Stephen Sale

Stephen Sale Research Director | Consumer Services