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Smart Devices

The Smart Devices programme helps operators, vendors and stakeholders in device ecosystems to understand macro- and micro-level trends for new and emerging devices such as smartphones, smart glasses, smart speakers, smart bands, smart watches and virtual reality (VR) headsets.

Informed by a wealth of primary research, it addresses key challenges, such as forecasting demand, managing the device life-cycle, designing device portfolios and understanding consumer behaviour.

Key themes

  • Forecast of the installed base of five key smart device types (smart glasses, smart speakers, smart bands, smart watches and virtual reality (VR) headsets), by region and country (60 countries in total).
  • Shifts in the mobile value chain as e-SIMs come to market; forecast of consumer e-SIM-enabled devices.
  • Impact of multi-SIM initiatives.

Programme Head Stephen Sale

Stephen Sale Research Director | Consumer Services