Managed services are a top IT priority for small and medium-sized businesses (SMBs) as they continue to provide IT support employees who are working from home and remotely manage different workloads.
Managed service providers (MSPs) are expected to be the preferred channel partner for SMBs.
The key challenge that many vendors face is effectively pinpointing where the growth opportunities lie in the highly fragmented ecosystem of 141 million SMBs worldwide.
How we can help to identify MSP channel opportunities
Analysys Mason offers clients expertise that is based on having analysed the worldwide SMB market for more than 25 years. We have been tracking and surveying the MSP ecosystem throughout this time. Many of the top solution providers have developed effective MSP channel strategies based on our precise and granular insights.
We help clients to answer key strategic questions such as the following.
- How big is the market and what is my total addressable market (TAM)?
- Why are MSPs/SIs the most preferred channel?
- How do I partner with MSPs?
- How should MSPs market my product to the end customer?
- How can I enable my channel partners (MSPs) to sell more?
- What should my messaging be?
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