Singtel’s DataSpark and Analysys Mason to develop telco network planning app

21 May 2018

Press release

Singapore, 31 May 2018 – Singtel’s data analytics subsidiary DataSpark and Analysys Mason, a leading consulting firm in the telecommunications industry, today signed a Memorandum of Understanding to develop a network planning application to help mobile operators drive revenue and optimise capital expenditure.

The app helps operators allocate capacity where most appropriate by leveraging Dataspark’s Network CAPEX Optimizer platform to analyse datasets including customer satisfaction scores, potential demand as well as network traffic and yield. Operators can choose the best location for new cellular sites or upgrade existing network infrastructure using insights gleaned from the data.

“Our collaboration with Analysys Mason has the potential to boost the financial performance of mobile operators worldwide,” said Mr Ying Shao Wei, Chief Operating Officer of DataSpark. “It could be a game-changer for telcos in that it can help them build their networks more efficiently and enhance their customer engagement. By using the app to distill and analyse datasets, including past customer transactions in a non-invasive manner, operators can customise products and services for specific customer segments to generate new revenue streams.”

Operators will be able to make better and more informed decisions based on the app’s recommendations. Trials on the app being conducted by a major Southeast Asian telco has demonstrated an 11% improvement on the carrier’s Return on Investment compared to current approaches which only takes into account traffic.

“This collaboration brings a practical approach to big data analytics for Analysys Mason’s clients,” said Mr Bram Moerman, Chief Executive Officer of Analysys Mason. “With CAPEX optimisation as a first use case we are confident that our approach lends itself equally well to revenue enhancement opportunities, as well as tackling next generation 5G deployment strategies.”

DataSpark and Analysys Mason are also working with mobile operators in the Asia Pacific region to support the development of analytics capabilities for objective decision making. In the future, the application would have additional capabilities to help carriers plan fixed wireless access deployment, fibre-to-the-home roll-out and 5G deployment. It will also include a feature to help telcos identify new data monetisation opportunities in sectors such as transportation, advertising and smart urban planning. 

About Singtel

Singtel is Asia's leading communications technology group, providing a portfolio of services from next-generation communication, technology services to infotainment to both consumers and businesses. For consumers, Singtel delivers a complete and integrated suite of services, including mobile, broadband and TV. For businesses, Singtel offers a complementary array of workforce mobility solutions, data hosting, cloud, network infrastructure, analytics and cyber-security capabilities. The Group has presence in Asia, Australia and Africa and reaches over 650 million mobile customers in 21 countries. Its infrastructure and technology services for businesses span 21 countries, with more than 428 direct points of presence in 362 cities.

For more information, visit Singtel.

About DataSpark

DataSpark Pte Ltd is the data science technology of Singtel, specialising in using large datasets to create actionable insights about population-wide mobility patterns. We provide telecommunication service providers with advanced analytics software to extract mobility intelligence from their networks, to power a range of planning and operational applications. DataSpark’s solutions enable mobile network operators to optimize their planning of network rollouts, and to better monetise their data assets. DataSpark also provides data insight products and services to enterprises.

For more information, please visit DataSpark. 

About Analysys Mason

Analysys Mason is a global consultancy and research firm specialising in telecoms, media and technology for more than 30 years. Since 1985, Analysys Mason's consulting and analyst teams have played an influential role in key industry milestones and helping clients around the world through major shifts in the market. Our consulting and research divisions continue to be at the forefront of developments in analytics, digital services and transformation and in advising clients on new business strategies to address disruptive technologies. Our experts located in offices around the world provide local perspective on global issues.

For more information, please visit Analysys Mason.

Contact David McElroy

David McElroy Marketing Manager