Analysys Mason 2024 predictions for the TMT industry

Since the peak Covid period, the global telecoms market has experienced a period of relative calm, but for some this has translated into stagnation. Macroeconomic conditions have been challenging, and margins have been eroded across many sectors. The route out of this, as so often, lies in dynamism and innovation. 

Across the global telecoms ecosystem, progress in 2024 hinges on technological innovation, with AI playing a key role. AI capabilities will be actively used by operators for business transformation, but will also help shape markets through the data traffic created and carried. There is widespread optimism about its role as a game-changer both for internal operations and retail offerings, but the key is to achieve clinical clarity as to the right way and time to use it.

Another major trend is the ongoing rise of sustainability in its various forms. 2024 will need to be a year of significant change, and tightening environmental regulation will create opportunity as well as constraints. 

The telecoms sector has always been a catalyst for rapid and positive change. Connectivity continues to have a hugely beneficial impact on society - it enhances social relationships, underpins many sustainability developments, and is vital to economic development across the world. Investors, regulators operators and vendors have a new set of challenges for 2024, but with the right support and insight they can find opportunity in the emerging developments, to move into 2024 with confidence.