Applications facilitate AI adoption in customer engagement

11 July 2025 | Research and Insights

Article | PDF (3 pages) | Customer Engagement

"Industry announcements reveal a key fact: AI/analytics applications are the primary catalyst for AI adoption in the customer engagment segment."

The telecoms sector is experiencing a profound transformation, with AI becoming pivotal to reshaping customer engagement. Analysis of recent industry announcements reveals a dramatic acceleration in AI adoption, particularly from 2022 onwards, signalling an inflection point for strategic investment.

This article discusses how telecoms companies are implementing AI to enhance operations in the customer engagement segment.