ServiceNow expands its CRM ambitions with its acquisition of an AI-powered CPQ platform

While traditionally recognised for its strength in IT service management (ITSM) and workflow automation, ServiceNow has increasingly set its sights on expanding its offerings to cover the entire customer lifecycle. Its recent acquisition of logik.ai signals a clear and decisive step in its ambition to become a more significant player in the customer relationship management (CRM) space by enhancing its sales and order management capabilities.