Customer engagement activity tracker 2H 2025

Analysys Mason’s Customer engagement activity tracker provides a detailed list of vendors’ public announcements that are relevant to the customer engagement market sector from 2024 onwards.

The tracker is updated bi-annually.

The following information is provided for each announcement, if available.

• Parties involved (vendors and/or operators)
• Product or solution name
• Deal type
• Summary of the announcement and its relevance to customer engagement
• Sub-segment(s), use cases(s), AI solution role(s) and AI type
• Vendor HQ country and region, and focus country and region
• Full date, quarter and year of announcement
• Link to the publicly available source of the quoted information