Customer engagement vendor activity: trends and analysis 1H 2025
18 September 2025 | Research
Tracker report | PPTX and PDF (6 slides) | Customer Engagement
"Agentic AI solutions are emerging as the core strategic focus for customer engagement vendors in 2025."
This report uses data from Analysys Mason’s Customer engagement activity tracker 1H 2025 to examine emerging trends across the customer engagement sector.
Information included in this report
- Overview of customer engagement-related activities over time
- The most frequent customer engagement activity use cases
- The evolving trends of conversational AI solution types by sub-segment
- The emergence of agentic AI activity for specific use cases
- Regional analysis of customer engagement activity
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Trackers and datasets
Analysys Mason tracks and analyses changing telecoms metrics.
Author
Patrick Serberis
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