Customer engagement: worldwide forecast 2025–2030

This report provides forecasts for telecoms operator spending on customer engagement solutions and related services for 2025–2030. The report also provides recommendations for vendors and operators.

This forecast report and the accompanying data annex provide:

• a detailed, 6-year worldwide forecast for spending in the customer engagement market, split into:
  • four main application sub-segments: offer lifecycle management and catalogues, sales and marketing lead management, customer journey management and customer experience management
  • two delivery types: product-related and professional services (PS)
  • four telecoms services: mobile, IoT, consumer fixed and business fixed
  • eight geographical regions: Central and Eastern Europe (CEE), developed Asia–Pacific (DVAP), emerging Asia–Pacific (EMAP), Latin America (LATAM), the Middle East and North Africa (MENA), North America (NA), Sub-Saharan Africa (SSA) and Western Europe (WE)
• an examination of the key market drivers and how they will affect spending during the forecast period
• analysis of the business environment and regional dynamics that will influence the customer engagement market
• a detailed market definition
• recommendations for operators and vendors.