Customer engagement M&A: trends and analysis 2024
13 June 2025 | Research
Tracker report | PTX and PDF (6 slides) | Customer Engagement
"The push to integrate AI into post-sales customer care services has been the dominant force behind customer engagement acquisition activity since 2020."
This report is based on data from Analysys Mason’s Customer engagement M&A tracker 2024 and discusses the main trends that are driving acquisitions in the customer engagement (CE) segment worldwide.
This report provides:
- an overview of CE-related acquisitions over time for the following sub-segments
- customer experience management
- customer journey management
- sales and marketing lead management
- details of the most frequent CE-related use cases for acquisitions
- an assessment of the evolving trends relating to non-AI, AI, generative AI (GenAI) and agentic AI CE-related acquisitions, along with the most common types of conversational AI-related acquisitions
- regional analysis of buyers and sellers, including the average transaction value for each acquisition.
USD1099
Log in to check if this content is included in your content subscription.
Trackers and datasets
Analysys Mason tracks and analyses changing telecoms metrics.
Author
