Operator strategies to protect IoT connectivity revenue

03 December 2025 | Research and Insights

Mary Saunders

Strategy report | PPTX and PDF (12 slides) | IoT Services


"Connectivity providers need to explore new strategies to mitigate the decline in average revenue per IoT connection."

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Growth in the number of IoT connections continues to outpace growth in connectivity revenue. Connectivity providers must find ways to bolster their average revenue per connection beyond the standard approaches that most have tried. 

This report provides: 

  • an overview of the challenges connectivity providers face in seeking to increase average revenue per IoT connection
  • an analysis of the potential strategies that connectivity providers could adopt to mitigate their falling average revenue per IoT connection
  • recommendations for connectivity providers, outlining the benefits and risks associated with each strategy.

USD2199

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Author

Mary Saunders

Analyst