Using gamification to improve customer service
21 December 2022 | Research and Insights
Strategy report | PPTX and PDF (6 slides) | Customer Engagement
Inefficient customer service, particularly via direct channels such as call centres, results in high operational costs and a poor customer experience. Communications service providers (CSPs) can implement gamification strategies in call centres to help to improve internal collaboration and customer service and therefore reduce churn.
Information included in this report
- Analysis of CSPs' churn
- How gamification can help to solve these issues
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