How organisational approaches can support IoT revenue growth

12 November 2025 | Research and Insights

Mary Saunders

Strategy report | PPTX and PDF (8 slides) | IoT Services


"Operators need to make proactive moves to improve their performance in IoT, including re-evaluating where IoT sits within their organisations."

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IoT accounts for a small share of total mobile revenue. It often, therefore, receives limited attention from operators, which leaves them exposed to competition from IoT-focused disruptors. Rethinking where IoT sits within an operator’s organisational structure can improve its performance and efficiency. 

This report provides:  

  • an overview of the challenges operators face in IoT, including the factors driving renewed attention to where IoT sits within the organisation
  • an analysis of the potential approaches operators can take to respond to these drivers and strengthen their focus on IoT
  • recommendations for operators, taking into account the benefits and risks associated with each approach.

USD2199

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Author

Mary Saunders

Analyst