Mobile money for operators in emerging markets – critical success factors

Mobile money services offer massive potential for telecoms operators in emerging markets, if the context is right. How can telecoms operators profitably compete and win while evolving mobile money ecosystems are affected by changing user behavior, regulatory environments and technological advancements?

On behalf of Huawei, Analysys Mason has prepared a report on critical success factors for mobile money aimed at helping operators in emerging markets to deliver the service profitably. In a Huawei and Analysys Mason joint webinar, Analysys Mason will present the findings from this report on 16 April 2018.

The key topics from the report that will be discussed during the webinar include:

  • the requirement for operators to have a balanced portfolio of revenue-generating and profit-driving services
  • the importance of continually increasing the frequency of wallet transactions
  • the importance of operators’ existing mobile money assets, such as solid agent coverage, knowledge and technologies
  • the critical role that a profitable and engaging mobile wallet service has in providing the foundation for more advanced mobile financial services and customer data monetisation strategies
  • the importance of linking packaging and pricing with core telecoms services.


Gordon Rawling, Huawei Software
VP Marketing
Stela Bokun, Analysys Mason
Principal and Head of Custom Research, Consulting stela.bokun@analysysmason.com +44 20 7395 9000