Subrata is an Analyst based in Analysys Mason's India office. He has more than 15 years of experience in research and consulting. He specialises in quantitative research, and has been involved in market-sizing forecasts, data analysis and assessments of how businesses invest in and adopt ICT, especially in the small and medium-sized business (SMB) sector.
Subrata has led numerous custom projects, which have drawn on his extensive expertise in quantitative research techniques, including conjoint analysis and price sensitivity measurement, and recommending appropriate pricing strategies for new products to vendors.
Subrata previously worked for ET&T Corporation and Reliance Industries, and he holds an MBA in Marketing Management and a postgraduate degree in computer software technology.
