Reinvent market presence for European tier 3 telco with sustainability as differentiator

The problem

• A European tier 3 telco wished to reinvent itself and not only offer sustainable products but being a truly sustainable company as one of their main differentiators
• Analysys Mason and our partner fors.earth were asked to support the setup of this ambition 

The solution

• We helped our client to build a common ground and discuss the sustainability ambitions in a board-level workshop series
• Next, we guided our client through an as-is assessment and an impact analysis to identify the real drivers and levers
• Based on these information, we brought the dialogue into the company of what its deeper mission is and how to communicate their vision to the outside
• Once having the understanding aligned of what to do and why, we supported our client in the creation of a structured roadmap as well as the first transformation steps

Figure: Fictional project - Reinvent market presence for European tier 3 telco with sustainability as differentiator

The result

• Today, our client is known in the market as one of the most sustainable providers and much appreciated by a growing customer segment