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Assisted the Cameroon government in finalising and implementing its digital switchover strategy

Project experience | Consulting


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The problem

The CAM-DTV (one of the Prime Minister's Offices in Cameroon) was planning the transition from analogue to digital terrestrial television (DTT) in Cameroon. Analysys Mason, FTPA and Osiris were asked to support the CAM-DTV on economic, strategic, legal and content issues that it would face during the transition. This support formed part of a broader range of discussions and initiatives being undertaken in order to redefine the media landscape in Cameroon

The solution

As part of the study, Analysys Mason conducted a detailed analysis of the legal, economic and content landscapes of the audio-visual sector in Cameroon. 

We also dentified the key issues facing the sector, particularly in relation to DTT and delivered recommendations to the government to solve those issues (particularly the impact that transition to DTT would have on the economic equilibrium of the sector and support for local production).

Our consortium hosted several meetings with sector experts from the CAM-DTV, market players and various Ministers that were involved in the project.

The Analysys Mason project team also organised several public meetings in Paris and Cameroon to present Cameroon’s migration project to companies that could be interested in taking part into the future deployment of DTT.

The result

Analysys Mason produced three reports for the CAM-DTV including: 

  • a report about the legal environment of the audio-visual sector in Cameroon and a critical analysis of the draft laws and decrees for audio-visual and radio communications sectors
  • a report establishing the situation of the television ecosystem in Cameroon and assessing different economic scenarios challenging the number of DTT channels, the coverage of the DTT network, and the methods of financing the transition
  • a report assessing the different opportunities to develop the TV content production industry in Cameroon and the means that could be put in place to process these opportunities.

Conclusions and recommendations were presented to the Council of Ministries in Yaoundé.