The New York office
Our New York City office is the home of our SMB IT Channels and Forecasts practice. Once AMI-Partners, we were acquired by Analysys Mason in July 2018. AMI-Partners was founded in 1996 and is considered to be the global leader in providing fact-based, IT-focused research and consulting related to the small and medium-sized business (SMB) ecosystem worldwide.
Our team reflects the pace and diversity that is New York City. We are an energetic team that delivers impactful insights and have witnessed our work make a real difference to our Fortune 500 clients’ business strategies.
We are quite diverse in terms of nationalities, backgrounds and skills. Indeed, our staff come from a range of academic backgrounds including economics, engineering, finance, graphic design, international affairs, IT, liberal arts and marketing. We all joined the team at different stages of our careers; some of us joined fresh out of universtiy, some joined with decades of industry experience and others made career changes.
We are located on the west side of Midtown Manhattan. Our office is a block away from Madison Square Garden (“The World’s Most Famous Arena”) and is a 5-minute walk to Times Square, with convenient access to various subway lines, buses, PATH and bike-share stops. We are surrounded by restaurants ranging from casual dining to upscale eateries, as well as pubs for lunch and after-work gatherings.
Everyone in the New York office comes from a different background and provides a unique perspective. The office is small enough that you can casually walk over to someone’s desk to quickly catch up on shared projects. The work is interesting and engaging, but the people make it even more enjoyable.
One thing I like about the office is its location. It is located in Manhattan and is close to many tourist attractions. The commute to the office is also convenient because there are many subway lines nearby.
We work on a wide variety of consulting projects such as developing go-to-market strategies, market sizing and total addressable market (TAM) analysis, technology portfolio analysis and market analysis.
We specialise in go-to-market (GTM) opportunity assessment, buying behaviour analysis, customer segmentation, channel partner ecosystem dynamics and sales enablement enhanced with predictive analytics. The integration with Analysys Mason has expanded our footprint and service continuum, thereby providing greater depth and breadth to our clients.
Our flagship SMB product, the SMB Technology Forecaster (STF), enables our clients to answer business-critical questions. The STF provides forecasts for spending in over 130 IT categories, 19 industry verticals, 12 enterprise size segments and 5 channel categories.
We estimated the demand for key features within a product that could be sold or priced separately. This was quite interesting because the focus was on assessing specific feature sets rather than the entire product. Working on this project taught me how user preferences influence vendors and big brands when it comes to product development and future releases. I also gained an insight into how feature preferences drive product pricing.
We identified the key customer segments that a global player in the computer market should target in order to grow their sales of innovative products for small businesses. We surveyed hundreds of small business technology buyers in six countries and conducted statistical and predictive modelling such as principal component analysis, factor analysis, clustering, classification and regression in order to segment the market and uncover market segments that would have a strong affinity with the value proposition of our client’s new product. The work was intense but inspiring at the same time.
Meet the team
I graduated from Baruch College with an accounting degree. My primary responsibility is to prepare financial statements and supporting schedules according to the monthly close schedule. When I am not working, I enjoy shopping online or going outside for a walk. I developed a new hobby during the pandemic: diamond painting. Diamond painting is a form of art in which you stick diamond jewels onto a pattern to look like a mosaic. It is a fun way to beat boredom and a good way to reduce stress.Anna Zhao Finance Administrator
I studied marketing communications at Baruch College, City University of New York, and business data mining at Oklahoma State University. My specialisation is in global research services, market segmentation and predictive modelling. I enjoy working with data because it challenges me and stimulates the mind. I am fascinated by how data can be gathered, analysed and processed into actionable and marketable intelligence. Outside of work, I enjoy hiking and exploring the many New York state parks, going to the beach in summer, making and planning annual trips to different places and playing a game of GO with my family.Li Lin Senior Analyst
I joined AMI-Partners prior to its acquisition by Analysys Mason after completing my MBA. I specialise in product management and development, data analytics and forecasting. I like working with and analysing data, which my current role allows me to do a lot! I am an avid Chelsea FC fan and have played professional soccer in the past. My typical weekends include a hike, a game of soccer and evening coffee and board games with friends.Karthik Pannala Senior Analyst
As a Senior Analyst at Analysys Mason, I develop and update forecast models for SMB IT spending. I use techniques such as market sizing and forecasting, statistical modelling, predictive analytics, machine learning and data management to understand SMBs’ adoption of and spending on IT. I graduated from Rutgers Business School with a Master’s degree in information technology. Outside of work, I love travelling, exploring new places and trying local cuisine. I also love cooking, baking and trying out new recipes.Youngeun Shin Senior Analyst
Culture and benefits
The New York office encourages open communication and feedback across all levels of the business. We promote a collaborative culture and value respectful and constructive discussions. Our employees’ job satisfaction and career paths are important to us. We have a formalised process for promotion, and your success and career path are measured.
We provide fun ways for our employees to get together both within and outside of normal business hours. Some of these activities include Thursday night happy hours, bowling night, Thanksgiving and Christmas potlucks, dessert-only luncheon and impromptu Connect Four matches during the day. We tend to gather in the conference room and enjoy a few drinks and some New York-style pizza while watching major sports games and still working on our models and presentations.
Our office in New York City provides a very comfortable and personal working space. We are a small team, so there is often a ‘free-flow’ atmosphere and plenty of discussion, which helps to build relationships with your colleagues.
I like that the office has a friendly and positive vibe, where contributions from all levels are appreciated.
Join the team
You can browse our active vacancies by clicking on ‘Search jobs’ at the top of this page.
If you apply, we’ll ask you to complete an online assessment. If successful, you will be invited to a face-to-face interview that will include a reasoning exercise. You will then complete a written assessment, before meeting the office head.
We do not have an internship programme in NYC. However, we are always happy to consider Interns on a case-by-case basis. If you are available for a long-term internship (of around 6 months), get in touch with our recruitment team and they will discuss your options with you.