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The New York office

Our New York City office is the home of our SMB IT Channels and Forecasts practice. Once AMI-Partners, we were acquired by Analysys Mason in July 2018. AMI-Partners was founded in 1996 and is considered to be the global leader in providing fact-based, IT-focused research and consulting related to the small and medium-sized business (SMB) ecosystem worldwide.

Our team reflects the pace and diversity that is New York City. We are an energetic team that delivers impactful insights and have witnessed our work make a real difference to our Fortune 500 clients’ business strategies.

We are quite diverse in terms of nationalities, backgrounds and skills. Indeed, our staff come from a range of academic backgrounds including economics, engineering, finance, graphic design, international affairs, IT, liberal arts and marketing. We all joined the team at different stages of our careers; some of us joined fresh out of universtiy, some joined with decades of industry experience and others made career changes.

Location

We are located on the west side of Midtown Manhattan. Our office is a block away from Madison Square Garden (“The World’s Most Famous Arena”) and is a 5-minute walk to Times Square, with convenient access to various subway lines, buses, PATH and bike-share stops. We are surrounded by restaurants ranging from casual dining to upscale eateries, as well as pubs for lunch and after-work gatherings.

Everyone in the New York office comes from a different background and provides a unique perspective. The office is small enough that you can casually walk over to someone’s desk to quickly catch up on shared projects. The work is interesting and engaging, but the people make it even more enjoyable.

Youngeun Shin, Senior Analyst

One thing I like about the office is its location. It is located in Manhattan and is close to many tourist attractions. The commute to the office is also convenient because there are many subway lines nearby.

Anna Zhao, Finance Administrator

I love that the office is located in New York City. It is not far from Times Square, the Rockefeller Center, the Empire State Building and a lot of great retail stores. My co-workers are the best; they are a really nice group of friendly people who make everyone feel welcome.

Eileen Zimbler, Senior Analyst

Our work

Typical projects

We work on a wide variety of consulting projects such as developing go-to-market strategies, market sizing and total addressable market (TAM) analysis, technology portfolio analysis and market analysis.

We specialise in go-to-market (GTM) opportunity assessment, buying behaviour analysis, customer segmentation, channel partner ecosystem dynamics and sales enablement enhanced with predictive analytics. The integration with Analysys Mason has expanded our footprint and service continuum, thereby providing greater depth and breadth to our clients.

Our flagship SMB product, the SMB Technology Forecaster (STF), enables our clients to answer business-critical questions. The STF provides forecasts for spending in over 130 IT categories, 19 industry verticals, 12 enterprise size segments and 5 channel categories.

My favourite project is one that we worked on a few years ago for a large, multinational software vendor. The objective of the project was to identify and prioritise small business influencers and map the association landscape. This particular study focused on business and professional associations with small business memberships. Our research methodology included one-on-one interviews and online surveys with key influencers that managed IT vendors, as well as end users within small businesses that were members of associations. We learned a lot about how effective associations are as small business influencers, how much small businesses rely on associations for information and advice and how beneficial it can be for vendors to partner with such organisations.

Eileen Zimbler, Senior Analyst

One of the projects that stands out most for me was more like a series of projects that spanned about 2 years for a client in the business applications space. The project brought together all aspects of the work that we do including market sizing, understanding customer behaviour, uncovering the benefits of product usage and developing a go-to-market strategy. By the time the work was completed, we had delivered thought leadership, marketing materials and collaborative webinars.

Joseph Bertran, Senior Analyst

We estimated the demand for key features within a product that could be sold or priced separately. This was quite interesting because the focus was on assessing specific feature sets rather than the entire product. Working on this project taught me how user preferences influence vendors and big brands when it comes to product development and future releases. I also gained an insight into how feature preferences drive product pricing.

Karthik Pannala, Senior Analyst

We identified the key customer segments that a global player in the computer market should target in order to grow their sales of innovative products for small businesses. We surveyed hundreds of small business technology buyers in six countries and conducted statistical and predictive modelling such as principal component analysis, factor analysis, clustering, classification and regression in order to segment the market and uncover market segments that would have a strong affinity with the value proposition of our client’s new product. The work was intense but inspiring at the same time.

Li Lin, Senior Analyst

The team

Meet the office head

Welcome to the New York City office! I have over 20 years of consulting experience and have previously worked for large consultancies such as Gartner and PwC. I have also been the Managing Director for several leading research consultancies worldwide. As they say, life goes in full circle: I worked for AMI-Partners in the mid-2000s and joined Analysys Mason last year!

Leading the SMB IT practice is a great privilege and experience. There is a real sense of teamwork and collaboration in everything we do. However, it is the clients and the team that make this role particularly interesting. Many of the leading IT vendors and operators worldwide rely on our insights and recommendations to inform their strategies. New hires will be exposed to many different types of engagements and clients right from the start.

Bob Takacs, Research Director

Meet the team

I graduated from Baruch College with an accounting degree. My primary responsibility is to prepare financial statements and supporting schedules according to the monthly close schedule. When I am not working, I enjoy shopping online or going outside for a walk. I developed a new hobby during the pandemic: diamond painting. Diamond painting is a form of art in which you stick diamond jewels onto a pattern to look like a mosaic. It is a fun way to beat boredom and a good way to reduce stress.

Anna Zhao Finance Administrator

I have been working as a Senior Analyst at Analysys Mason since its acquisition of AMI-Partners. I have greatly enjoyed the transition from working for a small business to being part of a much larger organisation, and have applied my 20+ years of market research experience to some very interesting projects across the wider Analysys Mason organisation. The Analysys Mason team has been most welcoming and inclusive, and I have learned a lot about the telecoms market. Outside of work, I very much enjoy travelling, reading and puttering around the Long Island Sound with my husband on our pontoon boat – very relaxing!

Eileen Zimbler Senior Analyst

I studied marketing communications at Baruch College, City University of New York, and business data mining at Oklahoma State University. My specialisation is in global research services, market segmentation and predictive modelling. I enjoy working with data because it challenges me and stimulates the mind. I am fascinated by how data can be gathered, analysed and processed into actionable and marketable intelligence. Outside of work, I enjoy hiking and exploring the many New York state parks, going to the beach in summer, making and planning annual trips to different places and playing a game of GO with my family.

Li Lin Senior Analyst

I joined Analysys Mason’s New York office in 2015 after completing my MBA at NYU and shifting careers from a position in medical research. The experience has really challenged me, but has enabled me to gain expertise in the field of IT trends and drivers. It has been a great experience with ample opportunities for growth. When I am not working, I love to spend time with my family, play basketball and catch up on a good book or TV show.

Joseph Bertran Senior Analyst

I joined AMI-Partners prior to its acquisition by Analysys Mason after completing my MBA. I specialise in product management and development, data analytics and forecasting. I like working with and analysing data, which my current role allows me to do a lot! I am an avid Chelsea FC fan and have played professional soccer in the past. My typical weekends include a hike, a game of soccer and evening coffee and board games with friends.

Karthik Pannala Senior Analyst

As a Senior Analyst at Analysys Mason, I develop and update forecast models for SMB IT spending. I use techniques such as market sizing and forecasting, statistical modelling, predictive analytics, machine learning and data management to understand SMBs’ adoption of and spending on IT. I graduated from Rutgers Business School with a Master’s degree in information technology. Outside of work, I love travelling, exploring new places and trying local cuisine. I also love cooking, baking and trying out new recipes.

Youngeun Shin Senior Analyst

Culture and benefits

Culture

The New York office encourages open communication and feedback across all levels of the business. We promote a collaborative culture and value respectful and constructive discussions. Our employees’ job satisfaction and career paths are important to us. We have a formalised process for promotion, and your success and career path are measured.

We provide fun ways for our employees to get together both within and outside of normal business hours. Some of these activities include Thursday night happy hours, bowling night, Thanksgiving and Christmas potlucks, dessert-only luncheon and impromptu Connect Four matches during the day. We tend to gather in the conference room and enjoy a few drinks and some New York-style pizza while watching major sports games and still working on our models and presentations.

I could not ask to work with a better group of people. The New York office is small and tight-knit, but we also have amazing colleagues ‘across the pond’ that give us that larger company feel. As for the location, the office has a pub to one side and the subway on the other, so happy hour and the commute are a breeze!

Joseph Bertran, Senior Analyst

Our office in New York City provides a very comfortable and personal working space. We are a small team, so there is often a ‘free-flow’ atmosphere and plenty of discussion, which helps to build relationships with your colleagues.

Karthik Pannala, Senior Analyst

I like that the office has a friendly and positive vibe, where contributions from all levels are appreciated.

Li Lin, Senior Analyst

Benefits

Birthday off work

Flexible working

Home-working equipment fund

Smartphone and laptop

Wellbeing initiatives (including access to the Headspace app)

Volunteering days

Bonus scheme

Company shares

Study leave

Medical insurance

Life insurance

Health advocacy programme

FSA

Health reimbursement arrangement

Birthday off work

Flexible working

Home-working equipment fund

Smartphone and laptop

Wellbeing initiatives (including access to the Headspace app)

Volunteering days

Bonus scheme

Company shares

Study leave

Medical insurance

Life insurance

Health advocacy programme

FSA

Health reimbursement arrangement

Join the team

Interview process

You can browse our active vacancies by clicking on ‘Search jobs’ at the top of this page.

If you apply, we’ll ask you to complete an online assessment. If successful, you will be invited to a face-to-face interview that will include a reasoning exercise. You will then complete a written assessment, before meeting the office head.

Internships

We do not have an internship programme in NYC. However, we are always happy to consider Interns on a case-by-case basis. If you are available for a long-term internship (of around 6 months), get in touch with our recruitment team and they will discuss your options with you.