Meet the expert

Meet the expert

Jan Morten Ruud

Managing Partner and Nordic Board Director, expert in strategy and business development

Access to secure, reliable, high-speed Internet access is becoming more and more important each day.

Jan Morten is one of Analysys Mason’s most senior strategy and business development experts. He has worked in the telecoms sector for over 30 years, developing in-depth knowledge and strategic insight into the industry’s changing value chains and business models. 

Jan Morten’s expertise lies in advising operators, owners and investors on strategy, business planning and tactics for new market initiatives, growth and restructuring efforts. He has applied his experience to a broad range of business models and markets, covering infrastructure, fibre, mobile, data centres and B2B/B2C services. He has advised on the use of new technology and go-to-market models to help clients gain strategic/market advantage.

Jan Morten takes pride in his long-term commitment to his clients, and has taken on senior roles as board member and senior executive in several of his assignments. He has served as CEO, CTO, COO and CCO in various organisations, including several that he himself founded and developed into successful technology, media and telecoms (TMT) companies. He was previously Partner at Nexia Management Consulting AS, which was acquired by Analysys Mason in 2017.

Jan Morten is a natural entrepreneur: his preferred version of consultancy involves active engagement with clients at the earliest stages of a project’s development. This was especially clear in the case of Fortum, for which Jan Morten developed the initial business idea and plan for a dark-fibre operator in Oslo. Analysys Mason participated as co-founder and Jan Morten served as board director/chairman of the board.

He was also intimately involved in a ground-breaking Nordic data-centre project from its inception. Skygard AS started as a business development case driven by Analysys Mason’s Oslo team and developed into a full investment in three highly sustainable data centres in Oslo. Jan Morten identified three major investors, oversaw the funding process and managed the funding throughout the build phase. He went on to advise on and support the strategy, management and operation of the data centres.

Jan Morten co-founded Bredbåndsfabrikken AS Norway, which established the first fibre-to-the-home (FTTH) initiative in Norway and provided the foundations for Sweden’s open-network fibre model, and was later bought by Telenor. 

In 2009–2010, Jan Morten undertook one of his greatest challenges, which combined his great passion for the sea, nature and other cultures: he and his family (including two children aged 12 and 16) completed a full circumnavigation of the globe in their sailing boat.