ChatGPT demonstrates the most promise for operators in the realm of customer support
Ever since OpenAI released ChatGPT in November 2022 and then upgraded it to GPT-4, businesses have been experimenting with the implementation of tools based on large language models (LLMs), like ChatGPT, to enhance user experience across various aspects of their services. Although customer support is the area where LLMs are expected to be most commonly employed, in the telco sector, they have the potential to be used in generic business functions as well.
Author

Erik Ottosson
AnalystRelated items
Article
Telstra highlights the failure of established operators to address the threat posed by low-cost challengers
Article
Network API revenue will hit a modest USD7.6 billion in 2030, with the potential to grow far beyond by 2035
Case studies report
Operators’ strategies for retail stores: ten case studies and analysis