Mobile Services

Overview

The Mobile Services research programme examines core mobile service strategies from monetising mobile data to consumer use case studies for 5G. It addresses revenue generation, with a particular focus on the monetisation of core services, as well as customer satisfaction and churn reduction. 

Themes

• Pricing strategies. The main opportunities and challenges for operators, as they respond to the wider introduction of unlimited data offers. 
• Retail strategies. The best retail strategies for operators, as they balance their physical and online presence.
• The emergence of digital-only players. How mobile operators can counter the challenges posed by new digital-only players. 

Questions answered

• Pricing strategies. What strategies can operators employ to grow revenue after customers take unlimited data?
• Retail strategies. What are the best retail strategies for operators, and how should they balance their physical and online presence?
• The emergence of digital-only players. How can mobile operators counter the challenges posed by new digital-only players?