Mobile Services
Overview
The Mobile Services research programme examines core mobile service strategies from monetising mobile data to consumer use case studies for 5G. It addresses revenue generation, with a particular focus on the monetisation of core services, as well as customer satisfaction and churn reduction.
Themes
- Pricing strategies. The main opportunities and challenges for operators, as they respond to the wider introduction of unlimited data offers.
- Retail strategies. The best retail strategies for operators, as they balance their physical and online presence.
- The emergence of digital-only players. How mobile operators can counter the challenges posed by new digital-only players.
Questions answered
- Pricing strategies. What strategies can operators employ to grow revenue after customers take unlimited data?
- Retail strategies. What are the best retail strategies for operators, and how should they balance their physical and online presence?
- The emergence of digital-only players. How can mobile operators counter the challenges posed by new digital-only players?
Latest Mobile Services research
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Operators cannot rely on price rises to boost revenue in 2024 but digital services could help
Tracker
Mobile services quarterly metrics 1Q 2024
Article
Digi and Iliad grew their revenue far more quickly than the established competition in 2023