European quarterly metrics update 2Q 2025: major M&A deals reshaped the market in Serbia and the UK

This article highlights major telecoms market developments from Analysys Mason’s 2Q 2025 update of its European quarterly metrics for both Central and Eastern Europe (CEE) and for Western Europe (WE). The full dataset for all 32 countries is available in the Analysys Mason DataHub.

Significant market developments in Europe during 2Q 2025 include the following.

• VodafoneThree is the new leader in the UK mobile market in terms of the number of mobile connections. 
• e& PPF Group has expanded its fixed and pay-TV portfolios in Serbia following its acquisition of SBB.
• Spain became the first country in Europe to decommission DSL.