The DataHub enables clients to access historical and forecast data from the Regional Markets, SMB Technology Forecaster and other selected Analysys Mason research programmes.

The easy-to-use interface and intuitive filtering allows you to analyse data for thousands of metrics at the click of a mouse.

Log in to access DataHub, or contact us to discuss adding DataHub to your subscription. 


Latest update information: NEW! Cloud-hosted DataHub

News and main features

8 February 2024: Telco historical core data to 3Q 2023 was completed for all regions. Telco core and business forecasts were updated for Central and Eastern Europe, and Telco business forecasts were fully revised for emerging Asia–Pacific. 

In September 2023, Analysys Mason launched a new, cloud-hosted version of the DataHub, with enhanced responsiveness and greater capacity. Along with these technical developments, we expanded the DataHub with a second portal, the 'SMB Technology Forecaster', to compliment the existing data in the 'Telco' portal.

  • The 'Telco' portal has around 2800 metrics in the 'Actuals' and 'Forecast' tabs, providing data on the commercial activity of telecommunications operators. Financial values are available in USD, EUR or local currency.
  • The 'SMB Technology Forecaster' portal contains forecasts of business spending on ICT, with around 120 000 metrics available in total.
  • You can view on-screen charts to analyse trends and make comparisons between markets and operators, export your data to Excel and save and reload your saved searches.
  • Report landing pages on the Analysys Mason website include direct links to the DataHub and the data for each report.
DataHub information pack

Download our DataHub information pack to find out more, or view the full list of metrics available and get an overview of coverage by geography.

Information pack Full list of metrics

About DataHub

The data that you can see in the DataHub is determined by your subscription.

DataHub is constantly expanding in scope. It includes the entire suite of data associated with the Regional Markets research practice, as well as datasets from other 'Telco' topic research programmes and the SMB Technology Forecaster.

The 'Telco' portal is split into two main sets of data: the 'Actuals' tab provides operator and country data and is updated quarterly while the 'Forecasts' tab provides a number of forecast datasets, which are updated fully each year, with frequent partial updates in between.


The 'Telco actuals' tab provides country and operator data from the Regional Markets research programmes, including Financial KPIs, and European Telecoms Market Matrix. Key market data is provided for 83 countries and over 600 operators. Data is updated quarterly, and provided for years, quarters and some half-years. We also include fixed–mobile convergence (FMC) metrics for 19 countries.       


The telco core forecasts provide country data from the following research programmes: European Core Forecasts, Asia–Pacific, The Middle East and Africa, Americas and Global Telecoms Forecasts. These forecasts use around 200 standardised metrics to give a comprehensive overview of key market developments in 82 countries, and provide aggregated results for 8 regions and the whole world (over 90 geographies in all). We provide an additional 170 metrics for Europe.

The 'Telco forecasts' tab also includes an expanding set of granular topic datasets (see below for details).     

  • IoT forecasts (1300+ metrics, 90+ geographies). Granular IoT forecasts, split by IoT sector, revenue stream and technology. Click here for information about the assumptions, definitions and methodology used in our IoT forecasts.
  • Business forecasts (700 metrics, 60+ geographies). Granular forecasts for businesses, split by enterprise size categories. 
  • Pay-TV forecasts (70+ metrics, 60+ geographies). Forecasts of pay-TV households, services and spend, split by pay-TV service delivery platform.   
  • Communications services forecasts (100+ metrics, 70+ geographies). Forecasts of voice and messaging services by technology (traditional/IP), and operator/OTT player.
  • Data network traffic forecasts (around 40 metrics, 50+ geographies). Forecasts of fixed and wireless network data traffic by technology and device.
  • Fixed–mobile convergence (FMC) forecasts (around 20 metrics, 18 geographies). Forecasts for the adoption of, and revenue from, FMC services.


The SMB Technology Forecaster dataset carries around 120 000 metrics, which provide forecasts of business demand for over 130 ICT categories up to 2028. Demand is expressed in terms of spending, shipments and installed base. All metrics are segmented by 13 size categories and 19 industry verticals, and spend is also categorised by 5 routes to market. Data is available for 65 geographies, including 52 individually-modelled countries, 8 regional/worldwide totals and 5 'rest of region' results. Subscription to this data is available in 6 modules (subsets of the data with the focus on particular clusters of technologies).

Watch our video demonstration of DataHub

Latest update – 8 February 2024

Historical core data to 3Q 2023 was added to ‘Telco actuals’ for four regions. Telco core forecasts were updated for Central and Eastern Europe.

Latest 'Telco' core forecast versions Publication date Based on historical data up to: Status
Worldwide 6 February 2024 3Q 2022 NEW
Emerging Asia–Pacific 6 February 2024 2Q 2023 Refreshed
Central and Eastern Europe 5 February 2024 2Q 2023 NEW
Latin America 5 February 2024 3Q 2022 Refreshed
North America 18 January 2024 1Q 2023  
Western Europe 19 December 2023 2Q 2023  
Developed Asia–Pacific 19 December 2023 1Q 2023  
Middle East and North Africa 7 September 2023 4Q 2022  
Sub-Saharan Africa 7 September 2023 3Q 2022  
Latest 'Telco' actuals data Publication date Historical data up to: Status
Latin America 5 February 2024 3Q 2023 NEW
Emerging Asia–Pacific 2 February 2024 3Q 2023 NEW
Middle East and North Africa 2 February 2024 3Q 2023 NEW
Sub-Saharan Africa 30 January 2024 3Q 2023 NEW
Western Europe 29 January 2024 3Q 2023 Refreshed
Central and Eastern Europe 29 January 2024 3Q 2023 Refreshed
Developed Asia–Pacific 22 January 2024 3Q 2023  
North America 19 January 2024 3Q 2023  
Financial KPIs (all regions) 18 December 2023 3Q 2023  

'Telco' core and topic forecasts have different update cycles. These publication dates reflect the latest changes to 'Telco' core forecasts.
Please refer to the List of metrics for full details of update versions.
'Refreshed' indicates a minor change to an existing dataset, whilst "NEW" indicates a full new version.


The core historical dataset has been updated with data to 3Q 2023 for all countries in emerging Asia–Pacific, Latin America and Africa, thus completing the 3Q 2023 dataset.


The core forecasts for Central and Eastern Europe have been fully updated based on data to 2Q 2023, along with the business forecasts and person-to-person (P2P) communications services forecasts for that region. The business forecasts were also fully updated for emerging Asia–Pacific based on data to 2Q 2023.

The worldwide core forecasts have been refreshed to reflect all these changes.

(In December 2023, Analysys Mason made changes to the pay-TV forecasts taxonomy, the details of which are set out in the Full metrics list, in which we have included a before-and-after view of the metrics available.)

NEXT UPDATE (Telco actuals and forecasts)

The next update will be in late February and will include further core and business forecast updates.

A full list of previous updates is available here.

The new cloud-hosted DataHub was launched on 30 September 2023

The DataHub application has been updated and is now hosted on the cloud. You can find out more about the new features and revised functionality in the DataHub application.


The SMB Technology Forecaster is a valuable tool that helps clients to forecast, inform and validate their marketing and channel strategies with precision and confidence.

The dataset carries around 120 000 metrics and provides forecasts of business demand for over 130 ICT categories up to 2028. Demand is expressed in terms of spending, shipments and installed bases. All metrics are segmented by 13 size categories and 19 industry verticals and spend is also categorised by 5 routes to market. Data is available for 65 geographies, including 52 individually-modelled countries, 8 regional/ worldwide totals and ‘rest-of’ region results.

Data for all geographies was updated in July 2023 and is based on historical data up to 1Q 2022.