DataHub
The DataHub enables clients to access historical and forecast data from the Regional Markets, SMB Technology Forecaster and other selected Analysys Mason research programmes.
The easy-to-use interface and intuitive filtering allows you to analyse data for thousands of metrics at the click of a mouse.
Log in to access DataHub, or contact us to discuss adding DataHub to your subscription.
Latest update information: NEW! Cloud-hosted DataHub
News and main features
30 September 2023. Analysys Mason launched a new, cloud-hosted version of the DataHub, with enhanced responsiveness and greater capacity. Along with these technical developments, we have expanded the DataHub with a second portal, the 'SMB Technology Forecaster', to compliment the existing data in the 'Telco' portal.
- The 'Telco' portal has over 2800 metrics in the 'Actuals' and 'Forecast' tabs, providing data on the commercial activity of telecommunications operators. Financial values are available in USD, EUR or local currency.
- The 'SMB Technology Forecaster' portal contains forecasts of business spending on ICT, with around 120 000 metrics available in total.
- You can view on-screen charts to analyse trends and make comparisons between markets and operators, export your data to Excel and save and reload your saved searches.
- Report landing pages on the Analysys Mason website include direct links to the DataHub and the data for each report.

Download our DataHub information pack to find out more, or view the full list of metrics available and get an overview of coverage by geography.
About DataHub
The data that you can see in the DataHub is determined by your subscription.
DataHub is constantly expanding in scope. It includes the entire suite of data associated with the Regional Markets research practice, as well as datasets from other 'Telco' topic research programmes and the SMB Technology Forecaster.
The 'Telco' portal is split into two main sets of data: the 'Actuals' tab provides operator and country data and is updated quarterly while the 'Forecasts' tab provides a number of forecast datasets, which are updated fully each year, with frequent partial updates in between.
TELCO ACTUALS
The 'Telco actuals' tab provides country and operator data from the Regional Markets research programmes, including Financial KPIs, and European Telecoms Market Matrix. Key market data is provided for 83 countries and around 600 operators. Data is updated quarterly, and provided for years, quarters and some half-years. We also include fixed–mobile convergence (FMC) metrics for 19 countries.
TELCO FORECASTS
The telco core forecasts provide country data from the following research programmes: European Core Forecasts, Asia–Pacific, The Middle East and Africa, Americas and Global Telecoms Forecasts. These forecasts use around 200 standardised metrics to give a comprehensive overview of key market developments in 82 countries, and provide aggregated results for 8 regions and the whole world (over 90 geographies in all). We provide an additional 170 metrics for Europe.
The 'Telco forecasts' tab also includes an expanding set of granular topic datasets (see below for details).
- IoT forecasts (1300+ metrics, 90+ geographies). Granular IoT forecasts, split by IoT sector, revenue stream and technology. Click here for information about the assumptions, definitions and methodology used in our IoT forecasts.
- Business forecasts (700+ metrics, 60+ geographies). Granular forecasts for businesses, split by enterprise size categories.
- Pay-TV forecasts (100+ metrics, 60+ geographies). Forecasts of pay-TV households, services and spend, split by pay-TV service delivery platform.
- Communications services forecasts (100+ metrics, 70+ geographies). Forecasts of voice and messaging services by technology (traditional/IP), and operator/OTT player.
- Data network traffic forecasts (around 40 metrics, 50+ geographies). Forecasts of fixed and wireless network data traffic by technology and device.
- Fixed–mobile convergence (FMC) forecasts (around 20 metrics, 18 geographies). Forecasts for the adoption of, and revenue from, FMC services.
SMB TECHNOLOGY FORECASTER
The SMB Technology Forecaster dataset carries around 120 000 metrics, which provide forecasts of business demand for over 130 ICT categories up to 2028. Demand is expressed in terms of spending, shipments and installed base. All metrics are segmented by 13 size categories and 19 industry verticals, and spend is also categorised by 5 routes to market. Data is available for 65 geographies, including 57 individually-modelled countries, plus regional and worldwide totals. Subscription to this data is available in 6 modules (subsets of the data with the focus on particular clusters of technologies).
Latest update – 30 September 2023
The new cloud-hosted DataHub
The DataHub application has been updated and is now hosted on the cloud. This relaunch expands the scope and flexibility of the DataHub to accommodate more and larger datasets. The original ‘Forecasts’ and ‘Actuals’ sections have been supplemented by the 'SMB Technology Forecaster' portal (see below for more details), and the original tabs have been clustered under the umbrella term 'Telco’ (metrics relating to the commercial activity of telecommunications operators). The 'Telco' dataset has not been changed since the previous update on 12 September 2023. You can find out more about the new features and revised functionality within the DataHub application.
SMB TECHNOLOGY FORECASTER DATASET
The SMB Technology Forecaster is a valuable tool that helps clients to forecast, inform and validate their marketing and channel strategies with precision and confidence.
The dataset carries around 120 000 metrics and provides forecasts of business demand for over 130 ICT categories up to 2028. Demand is expressed in terms of spending, shipments and installed base. All metrics are segmented by 13 size categories and 19 industry verticals and spend is also categorised by 5 routes to market. Data is available for 65 geographies, including 57 individually modelled countries, plus regional and worldwide totals.
Data for all geographies was updated in July 2023 and is based on historical data up to 1Q 2022.
TELCO ACTUALS AND FORECASTS
This data has not been changed since the previous update on 12 September 2023.
A full list of previous updates is available here.
NEXT UPDATE (Telco actuals and forecasts)
The next update will be in early October 2023, and will include historical data for European countries to 2Q 2023, along with a new core forecast for North America.
Watch our video demonstration of DataHub
Latest 'Telco' core forecast versions | Publication date | Based on historical data up to: | Status |
Worldwide | 7 September 2023 | 1Q 2022 | |
Developed Asia–Pacific | 7 September 2023 | 1Q 2023 | |
North America | 7 September 2023 | 1Q 2022 | |
Latin America | 7 September 2023 | 3Q 2022 | |
Emerging Asia–Pacific | 7 September 2023 | 2Q 2022 | |
Middle East and North Africa | 7 September 2023 | 4Q 2022 | |
Sub-Saharan Africa | 7 September 2023 | 3Q 2022 | |
Central and Eastern Europe | 22 June 2023 | 2Q 2022 | |
Western Europe | 21 June 2023 | 2Q 2022 |
Latest 'Telco' actuals data | Publication date | Based on historical data up to: | Status |
Financial KPIs (all regions) | 7 September 2023 | 2Q 2023 | |
Developed Asia–Pacific | 7 September 2023 | 1Q 2023 | |
Sub-Saharan Africa | 7 September 2023 | 1Q 2023 | |
North America | 31 July 2023 | 1Q 2023 | |
Latin America | 31 July 2023 | 1Q 2023 | |
Emerging Asia–Pacific | 31 July 2023 | 1Q 2023 | |
Middle East and North Africa | 10 July 2023 | 1Q 2023 | |
Central and Eastern Europe | 30 June 2023 | 1Q 2023 | |
Western Europe | 21 June 2023 | 1Q 2023 |
'Telco' core and topic forecasts have different update cycles. These publication dates reflect the latest changes to 'Telco' core forecasts.
Please refer to the List of metrics (available from About the DataHub menu) for full details of update versions.
'Refreshed' indicates a minor change to an existing dataset, whilst "NEW" indicates a full new version.
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