Gammaverse 2025: a new partner programme and a focus on indirect channels position Gamma well

06 November 2025 | Research and Insights

Matt Small

Article | PDF (3 pages) | SME Services


"Gamma is supporting the competitiveness of its SME channel partners while stepping back from directly serving the SME market  a strategy that appears to position it well in the market."

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Gamma Communications’s (Gamma’s) 1H FY2025 results showed a significant slowdown in revenue growth compared its performance between FY2022 and FY2024. Other providers in the UK have experienced a similar trend, which indicates the competitive nature of the market and the effects of the voice switch-off. 

Gamma Business highlighted at its recent partner event, Gammaverse 2025, what it is doing to help its channel partners grow and scale profitably with Gamma. The greater flexibility Gamma’s partners now have, along with the increased range of services they can access from Gamma, may help them improve their competitiveness in the market. At the same time, Gamma is stepping back from direct sales to the small and medium-sized enterprise (SME) market. The effectiveness of this approach remains uncertain, but Gamma’s investment in its channel strategy appears to position it well for future revenue growth.

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Author

Matt Small

Analyst