SME Services

Overview

This programme examines the opportunities for telecoms operators, and the vendors that support them, to sell solutions to small and medium-sized enterprises (SMEs) (with fewer than 250 employees). It explores the options for operators to sell additional IT services to SMEs alongside business connectivity. It examines how operators’ SME business units can differentiate their offerings from those of other network providers and third parties, as well as their own residential/consumer business units.

Themes

• Fixed-mobile convergence (FMC) for SMEs. Assessing strategies for bundling and differentiating fixed and mobile services.
• Pricing trends. Exploring pricing trends and structures for fixed and mobile connectivity and common adjacent services.
• Channel strategies. Considering how operators can balance their channels for the SME market to limit costs while also responding to customer demands for support and managed services.

Questions answered

• What are the best opportunities for operators to increase revenue from the SME segment?
• What are the most effective strategies for bundling and differentiating fixed and mobile services for SMEs?
• What are the trends in overall price and pricing structure for fixed and mobile connectivity and common adjacent services?
• How should operators address the opportunity to upsell IT services such as security and business applications to SMEs?
• How can operators make the best use of digital channel, channel partners and business sales teams?