CSPs must choose the right GenAI deployment scenario to maximise customer engagement use cases

04 March 2024 | Research

Raúl Simmons Pérez

Article | PDF (2 pages) | Customer Engagement

"GenAI will have a significant impact on customer engagement solutions and services, and customers will directly experience the benefits of the emerging technology."


There are currently high expectations for the development and deployment of generative AI (GenAI) use cases in the telecoms industry. Many of the most transformative use cases will be within customer engagement segment, where customers will directly see the benefits of GenAI. However, selecting an unsuitable development scenario for GenAI applications may risk expensive failure for CSPs.

This article outlines the main use cases for GenAI in the customer engagement segment, and assesses three development scenarios that CSPs will need to understand before they deploy the technology.


Log in

Log in to check if this content is included in your content subscription.