Snap, Telegram and Twitter must include additional features in their paid-for offerings to gain wide appeal

Major messaging and social media providers Snap, Telegram and Twitter now offer paid-for tiers in addition to their core freemium offerings. However, these providers may find it difficult to convince users to pay for access while the experience when using the paid-for service is only slightly more advanced than that when using the free version. Their aim may be to monetise ultra-high-usage users only.

Other social media companies are unlikely to follow suit, except where their overall profitability levels are poor.