Singtel’s new 5G+ experience‑based plans show a new way to boost spend among premium customers
"Mobile service providers need to rethink how they sell and promote connectivity plans, rather than simply pushing new technologies."
Singtel’s new 5G+ tariffs in Singapore highlight how mobile operators could address one of their most persistent challenges: limited scope to grow consumer mobile revenue using their traditional connectivity plans.
Singtel is experimenting with a radical approach to selling connectivity to higher-spending customers. It has rolled out experience‑based plans, enabled by 5G standalone and network slicing.
The commercial success of this strategy is far from guaranteed. However, Singtel’s approach points to a potentially new way of packaging and monetising mobile connectivity that other operators could replicate or adapt, particularly as a means of targeting small, high‑value customer segments.
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Author
Stefano Porto Bonacci
Principal AnalystRelated items
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