MNOs should encourage the take-up of smartphones to unlock the revenue potential of emerging markets
11 September 2025 | Research
Article | PDF (2 pages) | Mobile Services| Global Telecoms Data and Financial KPIs
"A lack of affordable smartphones is a major factor behind the slow adoption of 4G in low- and middle-income markets."
MNOs in low- and middle-income markets are partnering with financial firms and mobile manufacturers to offer device financing plans and to launch affordable smartphones.
USD549
Log in to check if this content is included in your content subscription.
Author
Jonathan Daniel
AnalystRelated items
Podcast
Connectivity and operator growth strategies: lessons from NTT, KT and global trends
Video
Worldwide mobile services outlook: forecast and insights for 2024–2029
Tracker
Direct-to-device plans and services tracker August 2025