MNOs should encourage the take-up of smartphones to unlock the revenue potential of emerging markets
11 September 2025 | Research and Insights
Article | PDF (2 pages) | Mobile Services| Global Telecoms Data and Financial KPIs
"A lack of affordable smartphones is a major factor behind the slow adoption of 4G in low- and middle-income markets."
MNOs in low- and middle-income markets are partnering with financial firms and mobile manufacturers to offer device financing plans and to launch affordable smartphones.
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