SK Telecom: forming multiple partnerships to boost revenue diversification

The South Korean market is mature and highly competitive, and there is therefore limited potential for operators to differentiate themselves from the competition. SK Telecom is experimenting with new partnership models to extend its business beyond the network and into new markets in order to diversify its revenue streams.

This case study provides:

• an outline of SK Telecom's strategy
• an overview of the business drivers behind SK Telecom’s sharing agreements
• an overview of SK Telecom's partnerships
• an analysis of the achieved business benefits.