TELUS is demonstrating best practices for AI governance
08 August 2025 | Research
Joseph Attwood | Adaora Okeleke
Case study | PPTX and PDF (6 slides) | AI and Data Platforms
"TELUS’s approach to AI governance helps to facilitate innovation while ensuring that its responsible AI requirements are fulfilled."
TELUS has a longstanding commitment to using data and AI in an ethical manner, and it recently incorporated generative AI (GenAI) into its ethics frameworks. TELUS aims to be a leader in responsible AI, which is exemplified by the application of its principles to the development of its customer-facing chatbot.
This case study provides:
- an outline of the drivers of TELUS’s responsible AI strategy
- analysis of how TELUS’s responsible AI strategy has evolved
- analysis of the processes, technologies and engagements with stakeholders that are essential to TELUS’s responsible AI strategy.
Authors
Joseph Attwood
Analyst