TELUS is demonstrating best practices for AI governance
08 August 2025 | Research
Joseph Attwood | Adaora Okeleke
Case study | PPTX and PDF (6 slides) | AI and Data Platforms
"TELUS’s approach to AI governance helps to facilitate innovation while ensuring that its responsible AI requirements are fulfilled."
TELUS has a longstanding commitment to using data and AI in an ethical manner, and it recently incorporated generative AI (GenAI) into its ethics frameworks. TELUS aims to be a leader in responsible AI, which is exemplified by the application of its principles to the development of its customer-facing chatbot.
This case study provides:
- an outline of the drivers of TELUS’s responsible AI strategy
- analysis of how TELUS’s responsible AI strategy has evolved
- analysis of the processes, technologies and engagements with stakeholders that are essential to TELUS’s responsible AI strategy.
USD1099
Log in to check if this content is included in your content subscription.
Authors
Joseph Attwood
Analyst