Salesforce: customer engagement

01 August 2025 | Research

Patrick Serberis

Company profile | PPTX and PDF (2 slides) | Customer Engagement| Applications Data and Strategies


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Salesforce offers cloud-based customer relationship management (CRM) solutions and enterprise applications that are focused on marketing, sales, fulfillment and service automation, analytics and application development. Salesforce is advancing the agentic AI capabilities of its Agentforce platform, enabling autonomous agents to manage complex workflows across the entire customer lifecycle.

Information included in this report

  • Strategy overview
  • An analysis of the strengths and weaknesses of Salesforce

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Author

Patrick Serberis

Research Analyst