What is ‘best practice’ for fixed broadband customer retention?
This presentation is based on Analysys Mason's Fixed broadband retention strategies: case studies and analysis. It:
- explores fixed broadband retention strategies, showcasing leading operators' successful approaches to reducing customer churn
- offers insights into the effectiveness of fibre roll-out expansions, quality of experience (QoE) improvements, bundling, loyalty incentives and value-added services
- provides suggestions for 'best practice' for operators that are aiming to develop sustainable strategies to maintain low broadband churn rates and improve customer satisfaction.
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LoginAuthors
Martin Scott
Research Director
Dongye Liu
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