Martin heads Analysys Mason's research initiatives related to media and TV. He manages the Video, Gaming and Entertainment research programme. Martin has held numerous positions within Analysys Mason during the last 17 years, including heading the company's Consumer Services, Data and Regional Markets practices. He also launched Analysys Mason's Connected Consumer Survey series of research. His primary areas of specialisation include telecoms TV strategy, OTT video and media, consumer behaviour, customer satisfaction and consumer-facing marketing strategy. He also specialises in statistics, surveys and the analysis of primary research.

Martin has advised a range of major service providers, vendors, investment firms and consultancies on different aspects of TV and media strategy, convergence, access, service and pricing, consumer demand for present and next-generation services, and the business case for VAS, such as VR video. Martin worked in the British civil service before joining Analysys Mason. He has a Master's degree in Mathematics from Oxford University.