IoT revenue growth strategies volume I: mobile network operators
30 September 2025 | Research
Mary Saunders | Ibraheem Kasujee
Case studies report | PPTX and PDF (37 slides) | IoT Services
"There is no proven blueprint for IoT revenue growth; the market may benefit from MNOs that are willing to take a more disruptive approach."
This report analyses the IoT growth strategies of ten mobile network operators (MNOs) worldwide. We assess each operator’s strategy based on its value chain position, vertical focus, channels to market, organisational structure and future vision.
Questions answered in this report
- In which areas are MNOs looking for IoT revenue growth?
- How are MNOs positioning themselves in the value chain to achieve revenue growth?
- Which verticals are MNOs focusing on to achieve revenue growth?
- What are the merits and risks of each operator’s IoT revenue growth strategy and what are the lessons for other operators?
Case studies included in this report
- AT&T
- BICS (Proximus)
- Deutsche Telekom IoT
- KPN
- MTN
- Orange
- Telefónica
- Telstra
- Verizon
- Vodafone IoT
The strategies of MVNOs and other IoT providers is explored in Analysys Mason’s IoT revenue growth strategies volume II: connectivity disruptors.
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Authors
Mary Saunders
Analyst
Ibraheem Kasujee
Senior AnalystRelated items
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