Mobile pricing (SIM-only plans): trends and analysis 1Q 2026
20 February 2026 | Research and Insights
Tracker report | PPTX and PDF (7 slides) | Mobile Services
"Mobile service providers are facing growing challenges when innovating their mobile propositions and implementing tariff increases."
Mobile service providers are seeking new services and features to enhance their mobile offerings. This report analyses how mobile operators are evolving their pricing and service strategies, based on Analysys Mason’s Mobile pricing tracker (SIM-only plans) 1Q 2026.
Information included in this report
- An analysis of how mobile plan tariffs changed between 4Q 2024 and 1Q 2026
- An overview of how operators promote unlimited data plans and the strategies that they use to differentiate and market these offers
- Insights into the most commonly used data features and additional services included in standard monthly tariffs
USD1099
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Analysys Mason tracks and analyses changing telecoms metrics.
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