Multi-gigabit tariffs: six operator case studies and analysis

This report explores and analyses operators’ strategies for fixed broadband services that have advertised download speeds of at least 2Gbit/s (referred to as multi-gigabit services). It assesses the price positioning of multi-gigabit services and the importance of value-added services and Wi-Fi hardware.

The report also provides recommendations for strategy teams and product managers that want to establish ‘best practice’ for multi-gigabit tariffs.

Key questions answered in this report

• In what situations can multi-gigabit connectivity serve as a strategic tool to improve an operator’s fixed broadband market share?
• How do wholesale markets affect operators’ approaches to multi-gigabit connectivity?
• How are operators differentiating their multi-gigabit tariffs in markets where such fast download speeds are already well-established?
• How should operators price their multi-gigabit services relative to their slower services?

Operators included as case studies

• Free (Iliad)
• Odido
• TIM
• Turkcell Superonline
• Verizon
• Virgin Media O2