New-entrant strategies in the mobile market: lessons for incumbents

03 May 2023 | Research

Michela Venturelli

Strategy report | PPTX and PDF (16 slides) | Operator Investment Strategies

"Incumbent operators should assess the opportunity of creating new revenue streams by adopting a greenfield mindset while leveraging the strengths of their legacy systems and customer bases."


The telecoms market is undergoing radical changes that are putting traditional business models at risk while providing opportunities for greenfield operators to gain a foothold in the market. Incumbent operators need to be aware of the new operational strategies and investment patterns that new entrants are deploying, because their success or failure can provide important lessons.

Key questions answered in this report

  • How do operators think they will improve their profitability and the efficiency of their systems, and what should they invest in?
  • What are the key differences in investment patterns between established operators and greenfield operators and what do these trends suggest about the operators’ long-term ambitions?
  • Which lessons can established operators learn from new entrants?
  • Which strengths should established operators take advantage of?
  • How can incumbent operators benefit from the entry of new operators?

Selected greenfield operators, geographical location of operation and actual/planned launch date



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